Heights Equities is an American success story. Arriving in Ellis Island, NYC in 1906 at the age of 17 from what is now Lebanon, George Maloof Sr. worked at odd jobs, including a quarry in upstate NY. Through hard work and saving, George Sr. was able to purchase a small residential building in Harlem around 1925. Later, with the assistance of several cousins, George Sr. created Maloof and Ellis Realty and specialized in purchasing and holding mixed use residential real estate in uptown Harlem. Although never formally schooled, George Sr. made sure his sons went to college. After graduating, George Sr.’s sons, George Jr. and Bobby joined Heights in the early 1950's. Throughout the 50’s and 60's the brothers grew the business with further acquisitions in the NY/NJ region and at one time owned 32 different buildings. After the passing of both George Sr, and Bobby, George Jr. ran company until the third generation, George Jr.'s son, Greg, joined Heights in the late 1970's. During the 80's and 90's George Jr. continued to run the firm along with Greg with Greg taking on more responsibilities as time progressed. George Jr. retired in 2008 and Greg ran Heights through the 2000's. After a gaining a law degree, and having a career in business development for technology firms in Japan, Australia and Silicon Valley, George Jr.’s other son, Brenden, joined Heights in 2013. Today, the firm's day to day activity is jointly managed by Greg and Brenden while Lesa Maloof Vogliano, their sister, is the third owner and a Board Member of Heights Equities.
George Jr. always said, “the only real asset you ever have is your good name”. Today that is truer then ever. At Heights, we believe in transparency, honesty, and simplicity in all our dealings. We expect the same from all our partners and affiliates. Proud of our ‘up from the bootstraps’ family history, we recognize our debt to those who came before us to make today’s company possible. To honor that debt, we strive to improve the company today so we can leave it better then we found it to the next generation. That means a commitment to long term vision, to long term partners and affiliates, and to never settle for short term gain at the cost of long term progress.
Starting as a specialists in New York City's mixed use residential building market, Heights recently turned in a different direction. Selling most of its northeastern assets, Heights transitioned to acquired a mixture of NNN franchise restaurant properties, stand alone commercial buildings, small shopping centers, residential properties for short term rental, and residential buy, fix, and flip properties, all located mostly in the southeast. Additionally, Heights became a registered South Carolina lessor of commercial solar projects that are eligible for large tax advantaged investments. Keeping with the firm's philosophy of insuring the next generation's legacy, Heights’ portfolio is specifically tailored with a majority percentage of diversified fixed income properties to provide company stability and profitability through the ups and downs of the real estate cycle. In addition, while not jeopardizing the firm’s stability, Heights is engaged in some novel and creative affiliations that promise higher returns.